Rockstar were approached to create tour visuals for Madonna's Sticky and Sweet Tour.
Over the years, we have worked with Madonna on a number of projects, from her Get Together Music video through to TV commercials and merchandise design.
Approached by her choreographer, Jamie King to direct the intro to her Sticky & Sweet tour was a landmark project for us and we took our creative lead from her Hard Candy album and went full force candy machine !
The intro takes the audience on a fantastical journey through the inner workings of a ‘Madonna’ candy machine, ending in one perfect sweet being produced and presented to the crowd.
Madonna then appears onstage, courtesy of a huge crown.
The intro was enjoyed around the world by over 3.5 million fans.